Vacafabu
Vacafabu is a resort in Colorado in Keystone, the location has lots of activities and is packed full of adventure. If you ever want to take a break from the hustle and bustle of life and relax with some skiing or hiking Vacafabu is the way to go.
Services
Brand Design
Website Design
SEO Enhancment
User Research
Problem & Solution
Problem: The original website was unorganized and had poor interaction with users. The original website also lacked any Search Engine Optimization (SEO), thus making the website lacks visibility. Also there is no visual brand identity for this company.
Solution: In order to make this website as well as the company more visible I needed to establish a brand identity, once then I could begin designing the website based on the brand guidelines. The current website as stated earlier needs a revamp to ensure easy and simple interaction and navigation and decrease loading time for all content, with this pain points tackled the website will receive much more user traffic.
Creative Process
While the first thing the clients wanted was to get the website looking more visually appealing, but I recommended that establishing a brand identity was best course of action to start so that I could get an idea of what colors and typography to use when I begin work on the website.
Color Choice
The client said they want to present themselves as warm and welcoming. I recommended that light colors were the best choices to convey a welcoming feeling.
Greenish Blue
Orange
Yellow
Web Design Implementation
The client provided me with some ideas and inspiration on what the website should look like and looked at possible competitors to see how they excelled in their industry. The client also provided me with some insights about who the target audience for their company is.
Logo Design
It was also a good idea to ensure that the logo also be circular to insight a feeling welcomeness. To let the target audience know that the resort was in the mountains I decided to have a mountain on the logo and a sun that can be depicted as both rising and setting to give off the idea of a new day and the end of a day.
Results / Deliverables
Brand Identity: A newly updated visual identity that aligns with the core values of Vacafabu and newly updated logo with variants for different mediums and merch that Vacafabu will provide.
Web Design Revamp: An updated version of the current website that is visually appealing to users as well updated and enhanced navigation and interaction.
Search Engine Optimization Enhancements: The company's website now has increased visibility thanks to updated meta descriptions as well as alt text for each image on the site.
User Traffic/Event Count: User traffic has increased by 19 new users accompanied by 126 event count in the last week.