Vacafabu
Vacafabu is a resort in Colorado in Keystone, the location has lots of activities and is packed full of adventure. If you ever want to take a break from the hustle and bustle of life and relax with some skiing or hiking Vacafabu is the way to go.
Services
Brand Design
Website Design
SEO Enhancment
User Research
Problem & Solution
Problem: The original website was unorganized and provided poor user interaction. It also lacked Search Engine Optimization (SEO), which reduced the website’s visibility. Additionally, the company had no visual brand identity.
Solution: To make both the website and the company more visible, I first needed to establish a strong brand identity. Once that was in place, I could begin designing the website based on the brand guidelines. As mentioned earlier, the existing website needed a complete revamp to ensure simple navigation, improved user interaction, and faster loading times for all content. By addressing these pain points, the website would attract more user traffic and create a better overall user experience.
Creative Process
I wanted to communicate to the potential guests of Vacafabu that the resort is in the mountains of Colorado. The aesthetic of the logo I designed to look to encompass a sports theme, a majority of the shops near by have the same aesthetic and wanted to follow in their footsteps. the sun rising background in the mountains is to encompass a start of a new day and new activites.
Color Choice
The client said they want to present themselves as warm and welcoming. I recommended that light colors were the best choices to convey a welcoming feeling.
Greenish Blue
Orange
Yellow
Web Design Implementation
The client provided me with some ideas and inspiration on what the website should look like including possible competitors to see how they excelled in their industry. The client also provided me with some insights about who the target audience for their company is.
Results / Deliverables
Brand Identity: A newly updated visual identity that aligns with the core values of Vacafabu and newly updated logo with variants for different mediums and merch that Vacafabu will provide.
Web Design Revamp: An updated version of the current website that is visually appealing to users as well updated and enhanced navigation and interaction.
Search Engine Optimization Enhancements: The company's website now has increased visibility thanks to updated meta descriptions as well as alt text for each image on the site.
User Traffic/Event Count: User traffic has increased by 99 new users accompanied by 300 event count in the last week.