Overview
Company Name: Sterling Finance Group
Industry: Finance and Wealth Growth
Service: Brand Design
Duration: 4 weeks
Deliverables: Logo Design, Logo Design variants, Business Cards, and Brochure Design,
Tools: Adobe Illustrator and Adobe Photoshop
Sterling Finance Group
Who is Sterling Finance Group: Sterling Finance Group specializes in wealth management and financial growth.
Target Audience: Individuals who have just started to accumulate some money and are in need of financial growth.
Design Process
Discovery: Here we discuss what the client is looking for, who there target audience is, and what tone Sterling Finance is trying to convey.
Research: Now that we know who the target audience of this Sterling Finance as well as competitors, we begin to decide what designs appeal to them by a creating mood board.
Conceptualization: We have established what direction to go in with Sterling Finance now to design logo concepts that best portray the brand based on our research.
Finalization: We start to use the logo and place it on mockups.
LOGO DESIGN
Sterling Design wanted to also convey that when you work with them you will grow, so we made the shield also have an arrow going up to convey growth
Sterling Design wanted to convey trust and security with their clients, so made the logo in the shape of shield to convey they feelings
Color Palette
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