Pump
Overview
Company Name: Pump
Industry: Food & Beverage
Service: Brand Design
Duration: 3 weeks
Deliverables: Logo Design, Logo Design variants, Product Packaging
Tools: Adobe Photoshop and Adobe Illustrator
Client Overview
Who is Pump: Pump is a muscle beverage energy drink
Client's Goal: Enhance Logo Visual as well as enhance product design visual
Client's Mission: To make boosting energy much more affordable to everyone, and that you do not need energy pills to get energized
Target Audience: Workout enthusiasts, and gymnasts
Competitors: Redbull, Enervibez, Monster, and Bang
Design Process
Discovery: Here we discuss what the client is looking for, who there target audience is, and what tone Pump is trying to convey.
Research: Now that we know who the target audience of this Pump as well as competitors, we begin to decide what designs appeal to them by a creating mood board.
Conceptualization: We have established what direction to go in with Pump now to design logo concepts that best portray the brand based on our research.
Finalization: We start to use the logo and place it on mockups.
LOGO DESIGN
To convey the idea that this is a muscle beverage I incorporated a flexed bicep.
Color Scheme
#FFDA00
#890386
#50D929
#000000
#FFFFFF
