Soluna
Overview
Company Name: Soluna
Industry: Commerce
Service: Brand Design
Duration: 4 weeks
Deliverables: Logo Design, Logo, Packaging Design, and Color Scheme
Tools: Adobe Illustrator and Adobe Photoshop, Adobe Dimension
Client Overview
Who is Soluna: Soluna is a small franchise that sells a variety of candles.
Client's Goal: Enhance Logo Visual and Identity
Client's Mission: To provide relaxing candle scents
Target Audience: Moms, Stressed out individuals, and aroma therapy enthusiasts
Competitors: Etsy
Design Process
Discovery: Here we discuss what the client is looking for, who there target audience is, and what tone Soluna is trying to convey.
Research: Now that we know who the target audience of this Soluna as well as competitors, we begin to decide what designs appeal to them by a creating mood board.
Conceptualization: We have established what direction to go in with Soluna now to design logo concepts that best portray the brand based on our research.
Finalization: We start to use the logo and place it on mockups.
LOGO DESIGN
I shaped the interior of the A to look like a candle. This is the emphasize that Soluna works in candles.
The type is indented to be both sophisticated and have rounded edges on the letters to give off a small sense of relaxation.
Color Palette
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Color Decisions
The client wanted the brand to convey earthy tones. So I began tinkering with some light colors of earth colors.
