Overview
Company Name: Novastride
Industry: Project Managment
Service: Brand Design
Duration: 3 weeks
Deliverables: Logo Design, Logo Guidelines, App Icon, Landing Page Design, and Color Scheme
Tools: Adobe Illustrator, Adobe Photoshop, and Figma
Novastride
Client Overview
Who is Novastride: Novastride is an application that specializes in task management and productivity
Client's Goal: Enhance Logo Visual with different varaiations
Client's Mission: To simplify productivity by creating beautifully designed tools that help individuals and teams work smarter, stay organized, and move forward with clarity
Target Audience: UI/UX Designers, Project Managers, and Graphic Designers
Competitors: Trello, Notion, and Asana
Competitors: Trello, Notion, and Asana
LOGO DESIGN
Novastride's main target audience are technical designers working in web applications and development so I decided to have the logo be sleek in type
I replaced the O with a Super Nova to incorporate a monogram design and had the nova flare going forward to communicate progression
Design Process
Discovery: Here we discuss what the client is looking for, who there target audience is, and what tone Novastride is trying to convey.
Research: Now that we know who the target audience of this Novastride as well as competitors, we begin to decide what designs appeal to them by a creating mood board.
Conceptualization: We have established what direction to go in with Novastride now to design logo concepts that best portray the brand based on our research.
Finalization: We start to use the logo and place it on mockups.
ICON DESIGN COCEPTS
At first I thought a simple detailed icon was the best the way to go, but then I realized that the mission behind Novastride is to be simple, so I decided it would be best to just simple shapes and at the same time find a way to incorporate the icon into the wordmark.
Colors and Typography
#000D82
#1C1C1C
The client brief said that their type should sleek and modern, when I saw this typography I knew it would be the best fir.
#FBD500
Antique Olive Compact
Novastride wants their brand to convey as but trusting and innovative. In my professional opinion blue and yellow were the best choices. Blue conveys a trust and yellow conveys innovation.
ICON VARATIAONS
