NovaStride
Novastride is a project management platform designed for designers and developers. The client's goal is to enhance visual brand identity and beat their competitors which are Trello, Notion, and Asana. Their mission is and goal of the application is to help companies and groups stay organized and meet goals at their preferred deadline.
Services
Brand Design
Logo Design
Open Page Mockup
App Icon
Problem & Solution
Problem: The original brand was unappealing and didn't represent the company the way it should.
Solution: Revamp the brand visually that best presents the company of Novastride in professional manner while incorporating the companies core values.
Creative Process
First I decided to see what the other competitors did the promote their brand and create a good image for themselves, once then I begin implementing a mood board to give me a direction in what would the best colors, shapes, and typographies for the logo.
Color Choice
The client wants to promote themselves as both trustworthy and innovative. My best recommendations for colors were blue and yellow, blue representing trust and yellow representing innovation.
Blue
Yellow
Typography Choice
The client brief said that their type should sleek and modern, my best recommendation was Antique Olive Compact, when I saw this typography I knew it would be the best fit.
LOGO DESIGN COCEPTS
At first I thought a simple detailed icon was the best the way to go, but then I realized that the mission behind Novastride is to be simple, so I decided it would be best to just simple shapes and at the same time find a way to incorporate the icon into the wordmark.
LOGO DESIGN
Novastride's main target audience are technical designers working in web applications and development so I decided to have the logo be sleek in type
I replaced the O with a Super Nova to incorporate a monogram design and had the nova flare going forward to communicate progression
LOGO VARATIAONS
Results / Deliverables
Brand Identity: A newly updated visual identity that aligns with the core values of NovaStride and newly updated logo with variants for different mediums and merch that NovaStride will provide.
Opening Page: A newly updated opening page that combines the color scheme on the brand with the professionalism that the company wants to projects.