Enervibez
Overview
Company Name: Enervibez
Industry: Beverage
Service: Brand Design
Duration: 4 weeks
Deliverables: Social Media Design, Social Media Design Template, EPS Files, and Mockups
Tools: Adobe Illustrator, Adobe Photoshop, and Adobe Dimension
Who is Enervibez: Enervibez is a beverage company that makes energy drink
Target Audience: Hardcore Gamers and Workout Enthusiasts
Competitors: Monster, Redbull, Celsius, and Gatorade
Design Process
Discovery: Here we discuss what the client is looking for, who there target audience is, and what tone Enervibez is trying to convey.
Research: Now that we know who the target audience of this Enervibez as well as competitors, we begin to decide what designs appeal to them by a creating mood board.
Conceptualization: We have established what direction to go in with Enervibez now to design logo concepts that best portray the brand based on our research.
Finalization: We start to use the logo and place it on mockups.
LOGO DESIGN
Enervibez wants to convey that it's energy drink, so I decided to replace the "I" in the logo to emphasize that the beverage provides energy
Enervibez goal right now is to appeal to gamers, so I decided to make the logo have dark backdrop just like Twitch does.
