EnerVibez
EnerVibez is new up and coming energy drink brand. Their main target audience are gamers and workout enthusiasts, while those are different audience demographics, they were determined to appeal to both
Services
Brand Design
Mockup Design
Social Media Post Design
Problem & Solution
Problem: Enervibez didn't have brand that appealed to their audience and didn't reflect their brand properly
Solution: Create a brand that appealed to their target audience to promote sales and visbility
Creative Process
First I decided to see what the other competitors did the promote their brand and create a good image for themselves, once then I begin implementing a mood board to give me a direction in what would the best colors, shapes, and typographies for the logo.
Color Choice
The client wants to promote themselves as both modern and openness. My best recommendations for colors were black and white, black representing modern and white representing openness.
Black
White
LOGO DESIGN
Enervibez wants to convey that it's energy drink, so I decided to replace the "I" in the logo to emphasize that the beverage provides energy
Enervibez goal right now is to appeal to gamers, so I decided to make the logo have dark backdrop just like Twitch does.
ADDIONTIAL DESIGNS
Results / Deliverables
Brand Identity: A newly updated visual identity that aligns with the core values of EnerVibez and newly updated logo.
Mockup Design: Can mockups and packaging mockups of the color scheme and brand identity in action.
Social Media Post Design: A social media post that promotes Enervibez product to encourage sales.