EnerVibez
EnerVibez is new up and coming energy drink brand. Their main target audience are gamers and workout enthusiasts, while those are different audience demographics, they were determined to appeal to both
Services
Brand Design
Mockup Design
Social Media Post Design
Problem & Solution
Problem: Enervibez didn't have brand that appealed to their audience and didn't reflect their brand properly
Solution: Create a brand that appealed to their target audience to promote sales and visbility
Market Research
Target Audience: Based on the client brief, Enervibez wants to appeal to young adults its primary target audience are gamers and its secondary is workout enthusiasts. One thing that I have learned about gamers is that there not entirely fond of change and if they want to exhibit change like anyone else they need to be eased into it, so with this in mind it was best not to make Enervibez entirely unique but rather slightly different.
Competitors: The food and beverage industry is packed with competition, but the brief believes that Enervibez main competitors are Monster and Redbull.
Visual Direction: To get a better understanding of the target audience I did research on what gamers buy and what platforms they go on. I noticed a pattern of bright colors as well as sans-serif typography. Based on my research I decided that sans-serif was the way to go for the typography and the colors were to be bold.
Mission: To be a grade "A" energy drink
Vision: Become the top energy drink in the United States
Color Scheme
I decided to go with two colors for the brand that best communicates their beliefs and core values.
Black: Enervibez wants the to convey the idea that they appeal that they had a fondness for tech a value that gamers also share, when people think of tech they think black.
White: Enervibez whishes to communicate its value of trying something new, based on my research white was the best color.
LOGO DESIGN
Enervibez wants to convey that it's energy drink, so I decided to replace the "I" in the logo to emphasize that the beverage provides energy
Enervibez goal right now is to appeal to gamers, so I decided to make the logo have dark backdrop just like Twitch does.
ADDIONTIAL DESIGNS
Results / Deliverables
Brand Identity: A newly updated visual identity that aligns with the core values of EnerVibez and newly updated logo.
Mockup Design: Can mockups and packaging mockups of the color scheme and brand identity in action.
Social Media Post Design: A social media post that promotes Enervibez product to encourage sales.