Elias Holdings
Elias Holdings is a real estate investment company, that buys homes from individuals who are facing serious financial crisis, and educate people on the fundamentals and basics of real estate investment.
Services
Brand Design
Website Design
SEO Enhancment
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Problem & Solution
Problem: The original website was unorganized and had poor interaction with users. The original website also lacked any Search Engine Optimization (SEO), thus making the website lacks visibility, visual elements were overlapping each other, also there is no visual brand identity for this company.
Solution: In order to make this website as well as the company more visible I needed to establish a brand identity that aligns with their core values, once then I could begin designing the website based on the brand guidelines. The current website as stated earlier needs a revamp to ensure easy and simple interaction and navigation and decrease loading time for all content, with this pain points tackled the website will receive much more user traffic.
Creative Process
The client and I both agreed to establish a brand guideline to ensure that the website has consistent colors and to establish what the company wants to communicate to the rest of the world. Once the brand identity was completed we then moved to the website, my client provided me with multiple websites that they wanted their website to look like. During that time there were multiple iterations and multiple changes needed to be made, but I made sure that all those changes corresponded with the brand tone.
Color Choice
The client already had an idea of what colors they wanted to use to represent their brand, while I was wanting to implement some other colors they were insistent on greens, they wanted to communicate luxury just like Rolex, and not only that the color also gives off a sense of prosperity which is something Elias Holdings wants it's clients to achieve.
Green
Black
Light Green
Dark Green
Web Design Implementation
The client provided me with some ideas and inspiration on what the website should look like and looked at possible competitors to see how they excelled in their industry. The client also provided me with some insights about who the target audience for their company is.
Logo Design
I was having a hard time figuring out how to design the logo for this company but I realized the logo was staring in front of me the whole time. I decided to use the E in the Elias Holdings wordmark. The reason why is because the logo should also communicate brand values while the shape does give off a sense of class the circular shape also shows a sense of trust
Results / Deliverables
Brand Identity: A newly updated visual identity that aligns with the core values of Elias Holdings and newly updated logo with variants for different mediums and merch that Elias Holdings will provide.
Web Design Revamp: An updated version of the current website that is visually appealing to users as well updated and enhanced navigation and interaction.
Search Engine Optimization Enhancements: The company's website now has increased visibility thanks to updated meta descriptions as well as alt text for each image on the site. The visibility of the company has reason by 50 percent from what it was before.