EcoFair Solutions
Tools Used
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
ChatGPT
Services Done
Graphic Design
Logo Design
Print Design
Mockup Design
Brand Design
Mokcup Design
Who is EcoFair Solutions
EcoFair Solutions is start up company that specializes in Eco-Friendly power alternatives, there target right now are Baby Boomers and Millennials, but they also want to appeal to a younger audiences for instance Gen X and Gen Z.
Design Process
Discovery/Research: We begin to understand who the target audience is, what they like and what appeals to them, and what tone we try to convey to said audience.
Concepts: We decide what logo works best for the company that both the company and their target consumer will like.
Final Design: We implement the design into product mockups and receive feedback on changes the company wants to implement.
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Color Palette: For a company that promotes energy efficiency, I needed a color that spoke that, I decided to go with a bold green color palette so that it conveys growth and eco-energy and appeals to young audiences.
Typography: The type was little more difficult, I didn't want something that made the company seem to classy and at the same time seem too rugged, so I decided to go with a type that conveys tech and speaks to a young audience.
