EcoVibes
Who is EcoVibes
EcoVibes is a franchise brand in the retail industry specializing in eco-friendly products.
Target Audience: The target audience are ecofriendly individuals between the ages of 22 and 65.
Design Process
Discovery: Here we discuss what the client is looking for, who there target audience is, and what tone EcoVibes is trying to convey.
Research: Now that we know who the target audience of this EcoVibes we begin to decide what designs appeal to them by a creating mood board.
Conceptualization: We have established what direction to go in with EcoVibes now to design logo concepts that best portray the brand based on our research.
Finalization: We start to use the logo and place it on mockups.
Color Palette
In order to give off the tone of being earthy and having a sense of nature, it was best to go with a color scheme of earthy tones.
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Mockups
