EcoVibes
Overview
Company Name: EcoVibes
Industry: Ecofriendly Products
Service: Brand Design
Duration: 2 weeks
Deliverables: Logo Design, Logo Design variants, Product Packaging design
Tools: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, ChatGPT
Client Overview
Who is EcoVibes: EcoVibes is a franchise brand in the retail industry specializing in eco-friendly products.
Client's Goal: Enhance Logo Visual with different varaiations
Client's Mission: To promote ecofriendly commerce and bring eco awarness
Target Audience: The target audience are ecofriendly individuals between the ages of 22 and 65.
Competitors: None Provided
Design Process
Discovery: Here we discuss what the client is looking for, who there target audience is, and what tone EcoVibes is trying to convey.
Research: Now that we know who the target audience of this EcoVibes we begin to decide what designs appeal to them by a creating mood board.
Conceptualization: We have established what direction to go in with EcoVibes now to design logo concepts that best portray the brand based on our research.
Finalization: We start to use the logo and place it on mockups.
Color Palette
The client wanted to give off a tone of approachability and a sense of nature, so in order to convey this tone I went with earthy tones
93B157
638CBA
BB9067
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Mockups
